Customer Discovery Course
This is the most important step in building a successful startup.
Before you write code, raise capital, or scale your product, you must deeply understand your customer — their problems, needs, and buying behavior.
This is a 4-week Online Course
Through structured interviews and real-world testing, entrepreneurs validate assumptions, uncover true pain points, and shape solutions customers actually want. The result: better products, faster traction, and dramatically lower risk.
At RIHub, we help founders turn ideas into evidence — so they can build with confidence, attract investors, and grow with purpose.
What you'll learn
Our 4-week “all virtual” Customer Discovery course will give you everything you need to master early customer learnings.
The class is interactive and personal. Our instructor has worked with 100’s of entrepreneurs and is an experienced NSF I-Corp program trainer. You will get ‘hands-on’ personalized advice to help you find, engage and verify that you are building the right product for the right customers.
Currently our Customer Discovery course is offered to entrepreneurs building their ‘high growth’ business with an office location in Rhode Island.
Due to ongoing COVID-19 prevention measures, this program is delivered 100% virtually in an online format.
“There are no facts inside your building, so get outside!”
— Steve Blank —
RIHub’s Customer Discovery program will set you up to:
- Learn essential customer interviewing techniques
- Validate that you are focused on the right customer for your product or service
- Clarify that you are solving a big enough problem for customers that they will buy
- Understand which features will be most important for your customers
- Consider the best ways to go-to-market based on your customers habits
“Well I already know what I’m building, why would I want to talk with customers when our product isn’t even ready to sell yet?”
When you talk to your prospective customers you will learn not only why they want your solution, but how much they might pay and if they will continue to be a customer for you over time.
Better yet — some of these early ‘customers’ will help you to develop your product. You will find out why the customer needs your product, what unmet need you will be filling. What could be better than that!
Based on Steve Blank’s (Lean Startup) techniques join our class to move your business forward with less risk.
“In a Startup, no business plan survives the first contact with customers.”
— Steve Blank —
“After taking this course I started collecting and paying attention to customer feedback. I feel more confident about making decisions when I know what customers actually care about.”
— Matt Lipman, Founder, SVG Backgrounds
“This intense deep dive challenged me to further study my clients and leverage that understanding for a new product launch.”
— Katie McDonald, Self-Care Strategist & Keynote Speaker, b.nourished